Live Commerce · Pioneers in Argentina

LiveShops.

Live ecommerce for stores and businesses. LiveDirecto ran Argentina's first Live Shopping events in 2011 — before the format existed as a global concept.

See LiveShops → Run a LiveShop

2011 Argentina's first Live Shopping, years before the format became popular

3 Pioneering brands: UMA, Vitamina and Falabella — all with LiveDirecto

Live Demo, interaction and instant purchase in a single broadcast

LATAM An international reference for the format across the region

Argentina's first LiveShops

Before the world called it Live Commerce.

In 2011, when live shopping didn't yet exist as a category, LiveDirecto was already combining live broadcast, social media and online purchase into a single experience.

September 2011

UMA — Jardín Japonés

A live fashion show from the Jardín Japonés, with direct product purchase via links posted on Facebook. One of the country's first live-shopping experiences.

First Live Shopping · UMA

Vitamina Live Shopping 2011 — Hotel Faena

October 2011

Vitamina — Hotel Faena

Live broadcast from the Hotel Faena with Facebook Live integration and direct sales of the collection during the show. A pioneer of the format in Argentina.

First Live Shopping · Vitamina

November 28, 2014

Falabella — Live Shopping

Live shopping production for Falabella Argentina, one of the first large-scale retailers to adopt the live-selling format in the country.

Live Shopping · Falabella

Run your own LiveShop

Your brand, live, selling.

Launches, collections, special promotions. Professional production and live broadcast with instant-purchase integration.

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