Strategy
Sponsorship strategy
We analyze the event, its audience, its content and its commercial potential.
LiveDirecto Sponsorship
We sponsor the growth of events.
We connect organizers and brands with on-site, digital and audiovisual sponsorship proposals: from traditional sales of spaces and categories to streaming, content and brand activations.
What we do
One agency, seven disciplines.
Sponsorship isn't a logo on a screen: it's strategy, sales, activation, production and measurement working together.
Proposal
Proposal development
Designing the commercial dossier, packages, categories and benefits.
Prospecting
Sponsor search
We identify compatible companies and generate commercial opportunities.
Sales
Commercialization
Presentation, follow-up and support throughout the negotiation.
Execution
Brand activation
We coordinate the delivery of the contracted benefits.
Production
Video production
Streaming, screens, interviews, clips and digital content.
Results
Results measurement
Metrics, records, content and a final execution report.
Turn your event into a commercial platform.
We audit every sponsorable asset — stage, credentialing, networking, streaming, and the database when legally applicable — and turn it into sellable packages.
- —Audit of sponsorable assets
- —Sponsorship dossier and commercial packages
- —Prospecting, negotiation and contract management
For brands
Find events aligned with your goals.
We don't sell logo exposure: we design participations tied to concrete goals in recognition, business, community and content.
- Brand recognition and institutional positioning
- Lead generation and business development
- Employer branding, sustainability and community
Traditional sponsorship
Levels of presence within the event.
From being part of the event's name to exclusivity by category, space or experience.
Naming sponsorAdds its brand to the event's official name or to a main space.
Main sponsorMaximum institutional and commercial presence at the event.
Platinum sponsorFeatured presence on stage, in communications and in content.
Gold sponsorSignificant participation with on-site and digital benefits.
Silver sponsorAn entry-level package for brands seeking institutional presence.
Category sponsorExclusivity within an industry: official bank, tech, beverage, hotel, and others.
The sponsor can also fund the streaming
"The Main Sponsor makes a wider-reaching on-site and digital experience possible."
Thanks to the brand's support, the event can be broadcast, recorded and distributed. The audiovisual cost is folded into a broader sponsorship package, alongside branding, a booth, activations and content — with no need to present the company solely as the "streaming sponsor".
Methodology
Eight stages, one process.
01
Diagnosis
Event, audiences, goals and available assets.
02
Strategy
Categories, packages and value proposition.
03
Identification
Selecting potentially compatible brands.
04
Presentation
Materials and commercial pitch.
05
Negotiation
Support through to the agreement.
06
Implementation
Coordinating benefits and activations.
07
Production
Technical and audiovisual components.
08
Measurement
Results and final report.
Let's work together
Are you listing an event, or looking for sponsors for your brand?
Tell us about your project and we'll support you from strategy to the final results report.
