LiveDirecto
History of streaming in Argentina

14 milestones that shaped professional streaming.

Innovations developed by LiveDirecto since 2010 that got ahead of formats, technologies and standards that are now part of the industry.

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Innovating since 2010

From the first corporate streams to AI applied to events.

Each milestone represents a concrete innovation: a new format, a technology adopted before it became standard, or a production that proved Argentina could be at the global forefront of professional streaming.

14

documented milestones
2010 – 2026

2010
2010 Context YouTube was 5 years old. Corporate streaming didn't exist as an industry. Broadcasting live required physical encoders costing US$10,000+.
01

First corporate broadcasts from Google Argentina

Innovation One of the first corporate streaming experiences from Google Argentina's offices, at a time when live internet broadcasting was still emerging technology for businesses.
Example Coverage and broadcast from Google Buenos Aires alongside Terra, including the Conversando con los Líderes series and digital-ecosystem activities.
Impact Showed that a company could use the internet as a professional real-time communications channel.
2011
2011 Context Social media was just starting to enter the corporate world. The concept of live commerce didn't exist in any language yet.
02

Live Shopping before Live Shopping

Innovation We combined live broadcast, social media and ecommerce in a single digital experience, years before the Live Shopping concept became popular internationally.
Example UMA fashion shows from the Jardín Japonés and VITAMINA from the Hotel Faena, where viewers could access products directly through links posted on Facebook.
Impact One of the first Argentine experiences to combine streaming with online sales.
03

Real-time press coverage

Innovation Adding interviews, remote units and reporting with attendees during corporate events, turning a traditional broadcast into dynamic press coverage.
Example Full coverage of eCommerce Day 2011, interviewing exhibitors, organizers and attendees throughout the day.
Impact This format is now standard at conferences and conventions worldwide.
04

Streaming for religious organizations

Innovation Applying streaming as an institutional communications tool for religious communities, extending its use beyond the corporate world.
Example Live broadcasts for Betel and Pardes, extending the reach of their activities via the internet.
Impact Brought celebrations and content to audiences who couldn't attend in person.
2012
2012 Context Netflix was still just DVD + content streaming. Online reality shows were unthinkable in the tech world.
05

First tech reality show broadcast over the internet

Innovation Full production over seven consecutive days, combining streaming, content generation and continuous professional-quality video coverage.
Example The Next Level reality show, organized by Social Media Institute with support from Google Argentina, broadcast from the city of Tandil.
Impact Proved the internet could sustain long-running, professional-quality productions.
2013
2013 Context Google Glass was the most ambitious project of the moment. Interactive video was still a lab experiment.
06

Involvement in developing Google GLab

Innovation Technical and audiovisual collaboration on one of the most ambitious innovation projects driven by Google Argentina.
Example The first phase of developing Google GLab Buenos Aires.
Impact Cemented LiveDirecto's experience on large-scale technology projects alongside global companies.
2014
2014 Context Zoom didn't exist yet. Corporate video calls ran on Skype, Webex or Lync. Civilian drones were just hitting the market.
07

Multi-camera corporate streaming

Innovation Bringing multi-camera TV-style production to webinar platforms used by major pharmaceutical and corporate companies.
Example Multi-camera productions for Pfizer, combining presentations, speakers and professional direction.
Impact Raised the quality bar for online corporate communications in Argentina.
08

Interactive events with social media

Innovation Integrating hashtags, selfies and active audience participation during the live broadcast.
Example Events for the Buenos Aires Board of Economic Sciences.
Impact Turned viewers into active event participants, getting ahead of the trend toward streaming engagement.
09

First live aerial coverage

Innovation Using drones to stream real-time footage during corporate events, a visual resource that was still a rarity.
Example Aerial coverage during eCommerce Day 2014.
Impact Added new visual resources to professional broadcasts, expanding the format's aesthetic possibilities.
2016
2016 Context Periscope and Facebook Live had launched the year before. Multistreaming was still the territory of big broadcasters.
10

Multi-platform streaming

Innovation Simultaneous real-time distribution to different video platforms, maximizing each event's reach.
Example Simultaneous broadcast to YouTube and Facebook Live, optimizing the event's reach.
Impact Multi-platform broadcasting is now one of the standards of the professional streaming industry.
11

Simultaneous productions

Innovation Running multiple crews broadcasting entirely separate events at the same time.
Example Three fully independent productions run simultaneously in a single day.
Impact Demonstrated LiveDirecto's operational capacity and scalability as a professional streaming company.
2018
2018 Context Zoom launched in 2013, but by 2018 it had barely reached 10M daily users. Integrating it with streaming was still experimental.
12

Streaming as a sales tool

Innovation Turning streaming from a distribution medium into a genuine business channel for lead generation and sales communications.
Example Developing product-launch strategies, lead generation and sales communications through live broadcasts.
Impact Got ahead of the growth of Live Commerce and the digital-sales strategies that now dominate online marketing.
13

Zoom + Professional Streaming integration

Innovation Combining remote participants with multi-camera TV production, creating the model that would later be called a "hybrid event".
Example Corporate events integrating Zoom with YouTube Live and private platforms.
Impact Within a few years, this model became the worldwide standard for hybrid events during and after the pandemic.
2020–2026
2020 Context The pandemic multiplied demand for streaming by 10x. Zoom went from 10M to 300M users in months. LiveDirecto already had a 10-year head start.
14

Evolving toward Smart Streaming

Innovation Adding artificial intelligence to enhance video production across every dimension: generation, distribution and automation.
Example Automated clips, real-time captioning, simultaneous translation, content generation, multi-platform distribution and communication tools for events.
Impact LiveDirecto is evolving from a streaming production company into a full-service audiovisual communications company powered by artificial intelligence, leading the sector's next chapter.
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More than 15 years of experience and 14 innovations that shaped the sector. Now at the service of your next broadcast.

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