Streaming can be much more than broadcasting the event. We build complementary layers to extend reach, improve the experience, generate content, integrate advertising and sustain a full communications strategy.
The live broadcast branches out into production, promotion, training, advertising, devices, content and dedicated platforms.
An advanced communications layer that adds an own channel, streaming shopping, live-integrated advertising and distribution formats around the broadcast.
Coordination between production, event, content and the live broadcast, so streaming isn't an isolated action but part of a communications plan.
The service can include training, consulting support and defining technical equipment, so the client can improve their own in-house production capacity.
The event can incorporate promotional actions, advertising, pay-per-view access, audiovisual assets and later distribution.
An event can turn into clips, an on-demand library, training, a show, a promotional campaign or a recurring channel. Complementary services organize that expansion so every action makes technical and communications sense.
These layers can be hired together or separately, depending on the event's maturity, distribution strategy and audience type.
Organizing live streams, interviews, talks, archives and clips under a brand or content channel.
Adding banners, title cards, mentions, lower thirds, videos, sponsors and commercial actions within the experience.
Training teams, defining workflows, evaluating equipment and preparing the client to produce better.
Creating pre-event assets, post-event clips, distribution campaigns and materials for social media or institutional communications.
Setting up restricted-access experiences, pay-per-event, users, passwords and premium content.
Adding checks, backups, monitoring, alternate routes and external viewing as part of the production plan.
Complementary services let LiveDirecto take part not just in the broadcast, but also in planning, promotion, sales, training and content continuity.
Once the event already has streaming, the next step is thinking about what happens before, during and after the broadcast.
