Press room

LiveDirecto in the media, and technical support for journalists.

Since 2010 we've taken part in the most important events in Argentina's digital ecosystem. This section gathers our media appearances, featured coverage and the technical support we provide external media.

Media track record

15 years of presence in the digital ecosystem.

2010

Year of the first digital coverage of corporate events in Argentina

+50

Events with press coverage and integrated external media

4

Technical integration formats for media (reporter, camera, encoder, remote unit)

LATAM

Regional reach in corporate event and conference coverage

Appearances and coverage

LiveDirecto in the media and at featured events.

● Coverage

eCommerce Day: full audiovisual coverage since 2011

Press coverage and professional streaming of Latin America's leading ecommerce event, including live interviews, aerial coverage and multi-channel output.

● Coverage

Google GLab: streaming for Google Argentina's most ambitious innovation project

Technical and audiovisual collaboration on Google GLab, one of the most important innovation projects driven by Google in Argentina.

● Interview

Streaming as a corporate communications tool: pioneers in Argentina

LiveDirecto presented at Palermo Valley on how streaming was transforming corporate communications in Argentina, before the topic went mainstream.

● Article

The Argentine company that saw the streaming boom coming

When the pandemic transformed the world in 2020, LiveDirecto already had 10 years of remote and hybrid streaming experience — a competitive edge built year after year.

● Coverage

TEDx Buenos Aires: streaming and video production

Streaming production and audiovisual coverage of TEDx events in Argentina, with cameras, graphics, titling and online distribution.

● Article

AI applied to corporate streaming: the next step

LiveDirecto is adding artificial intelligence to its production workflow: automatic transcription, clip generation, real-time captions and audience analysis.

Technical press coverage

Technical support for external media at live events.

We define how press coverage gets integrated based on the type of media outlet, their technical autonomy, and whether they need to be added to the main broadcast.

Reporter only
Requires cameras, image switching, title cards and an output encoder.
Setup: one- or two-camera streaming.
Reporter and camera
May require cabling, an encoder, or an extra camera depending on the case.
Setup: encoding-only or one camera.
Outlet's own camera + encoder
Requires pre-production, a site visit, connectivity and possible integration into the main broadcast.
Setup: extra cabling.
Satellite truck
Self-sufficient, common in TV. A video feed or broadcast link can be requested.
Setup: extra cabling and signal integration.
Signal integration

An outlet's content can be added as an extra source.

When a media outlet provides a video feed, that signal can be folded into the event's main content as just another camera or source.

Technical order to avoid improvising.

Press coverage requires defining cabling, connectivity, audio, signal, permits and testing time before the event.